Lendy review

Adding the letter “Y”, to the much hyped word “LEND”, was an innovative and trendy marketing innovation when two young entrepreneurs decided to take the might of the United Kingdom’s banking industry and offer a more attractive investment portfolio for all those investors big and small, an initiative which brought richer dividends than the run of the mill investment savings accounts, into which everyone puts their hard earned money into.

The birth of Lendy the Property Platform brought a new dimension to the stalemate property market in the United Kingdom where the banking industry was fighting shy of lending money on a fast shrinking property market where their returns were not as attractive as laying their hands on more lucrative investments with the richer and more stabilized corporate borrowers.

 

Lendy the Property Platform, whilst throwing caution to the winds, to securely protect investors under their wings, are also prudent to extend opportunities for property developers and investors, who would otherwise have to run from pillar to post, to procure the funding that they would require to proceed with their entrepreneurial ideas.

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Crowdfunding

Crowdfunding is a financial transaction tools and methods that involve large numbers of people to fund a project.

This mode of financing is done without the help of the traditional actors of the financing, it is said disintermediated. The emergence of participatory financing platforms was permitted through the Internet and social networks, supplementing or replacing traditional subscriptions. This trend is part of a more global movement: that of collaborative consumption and participatory production.

3 Big categories of crowdfunding

Participatory financing includes 3 big categories subdivided in many small categories
• Donations and reward based crowdfunding
• Crowdlending (include with and without interest) (also known as credit crowdfunding, crowdlending, peer-to-peer lending or private equity) from enterprise or between particular
• Equity crowdfunding including royalties crowdfunding

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